Global Branding Essay Example | Topics and Well Written Essays - 3000 words - 1

Global Branding - Essay Example The motivation as to find the main aspects that would increase productivity by understanding how people think and behave based on cultural attributes. This study opened up the need to look for diversity training methods that would improve the way people understood the society. Ideally, the growth of any organization was pegged on an ability to understand the main intrigues that lead to brand loyalty as many argue within the international business platform. Brands will only sell an organization if employees are aware of what the brand means to them and the effects it has on their performance. This essay seeks to answer pertinent questions regarding the link between brand and culture. The main hypothesis is that culture is a huge determinant of how branding will take place, with the building blocks and elements of the brand picking their strength from the key attributes of the inherent culture. If the culture is ignored, branding will not achieve anything in the new market. This will be first handled by briefly looking at the main aspects of Hofstede’s cultural dimensions, the elements that make brands appealing to clients, and the link between the two. Brand management only happens when managements involve employees in the creation of a motivating and sustainable culture. When one hears of the term culture, one of the main definitions that come to mind has to do with the beliefs, customs, art, morals and knowledge that is acquired by a group of people working or living in similar premises. This also extends to the workplace where people share the company’s values, norms, brands, mission statements, objectives, morals, and aims as they work towards meeting the main goals within that organization (Hofstede 2010: 29). Ideally, the growing need for a stable company leads to the growth of a culture that can meet the main demands of the society while working towards the behavioral restructuring of the different people within the

Holocaust Theology Essay Example | Topics and Well Written Essays - 1000 words

Holocaust Theology - Essay Example Thus, if one reads the text by Berenbaum, one will be able to see the general picture of the time. Indeed, the Nazi Germany was a young state that desperately needed recognition of its is new ways. At first it seized the power legally when Adolf Hitler was appointed a Chancellor. However, in the course of a series of attacks on the opponents, the NSDAP became the only real power in the country. There could be no resistance to them as otherwise people will be eliminated. It is quite understandable that under such conditions the Germans who knew about the final solution could not express their views freely as they were afraid for their life as well. Berenbaum was one of the researchers who tried to draw a connection between Christianity and the mass killings that took place. He noted that the Nazi acted in the Christian social environment and, therefore, had to align their actions with the dominating moral framework. Keeping in mind the scope of the Holocaust, one might suggest that th ey succeeded in doing so. Some scholars, like Heinsohn, put emphasis on a different aspect of Holocaust. He argues that the modern people are simply not able to understand the event that took place in the middle of the previous century: our contemporaries live in a completely different set of conditions. Indeed, the citizens of the Nazi Germany faced other problems. The government thought that the best way to ensure the survival of their state is to perform the following steps: get rid of the weak that hold the state back; re-conquer the territories to gain more space for the growing population; get rid of the Jewish principles that largely guided the development of the German society. Further more, this scholar points out that the Holocaust should not be seen as simple military operation: it is an ideological war that sent a particular message not only to the Jews, but to the Germans as well as to